The Book

The Action Gap

Bridging the Space Between What Leaders Know and What They Actually Do

The Action Gap by Rob Salter, book cover
Rob Salter

The Action Gap

Bridging the Space Between What Leaders Know and What They Actually Do. Lessons from a Brain Haemorrhage Survivor and CEO Coach.

Rob had 12 principles he had been using with leaders for years. In 2021, a subarachnoid brain haemorrhage gave him a 7% chance of survival and 10 months in hospital. During that time, he tested every single one.

The ones that genuinely worked, not just in boardrooms but under real, life or death pressure, became this book. Short by design. Direct by necessity. Most readers finish it in two sittings.

Each chapter explains one principle, asks whether it helped during recovery, and tells you exactly what to do with it as a leader. No theory without action. No knowledge without application.

12
Core principles
7%
Survival chance
2
Sittings to finish
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Inside the book

The 12 principles

Each one tested in the boardroom. Each one tested in a hospital bed. Only the ones that worked made the cut.

01
Start with Why
02
Find the Truth, the Real Truth
03
Conscious Competence
04
Get Good from Bad
05
Trust, the One Thing That Changes Everything
06
Get to Know Yourself and Your Team
07
Humble, Hungry and Smart
08
Numbers Are Our Friend
09
135 + 121, Cadence and Governance
10
Servant Leadership
11
Breathe
12
Nothing is Something

A good CEO is somebody who takes more of the blame and less of the credit than they should.

Rob Salter · The Action Gap

Ready to close your own action gap?

The book is the starting point. A conversation with Rob is where things actually change.