The Action Gap
Bridging the Space Between What Leaders Know and What They Actually Do

The Action Gap
Bridging the Space Between What Leaders Know and What They Actually Do. Lessons from a Brain Haemorrhage Survivor and CEO Coach.
Rob had 12 principles he had been using with leaders for years. In 2021, a subarachnoid brain haemorrhage gave him a 7% chance of survival and 10 months in hospital. During that time, he tested every single one.
The ones that genuinely worked, not just in boardrooms but under real, life or death pressure, became this book. Short by design. Direct by necessity. Most readers finish it in two sittings.
Each chapter explains one principle, asks whether it helped during recovery, and tells you exactly what to do with it as a leader. No theory without action. No knowledge without application.
The 12 principles
Each one tested in the boardroom. Each one tested in a hospital bed. Only the ones that worked made the cut.
A good CEO is somebody who takes more of the blame and less of the credit than they should.
Ready to close your own action gap?
The book is the starting point. A conversation with Rob is where things actually change.
