Services

Three ways to close the gap.

No templates. No off the shelf programmes. Every engagement is built around where you actually are right now.

1-to-1 Executive Coaching

The person at the top needs someone in their corner.

CEOs and MDs of SMEs often have thin boards, no peer group, and no one around them who will genuinely challenge their thinking. Everyone below treats everything they say as brilliant. Rob's job is to be the exception.

He coaches leaders of £3M to £30M businesses who are stuck between knowing what needs to change and actually doing it. Not because they lack knowledge or intelligence, but because execution is harder than it looks from the outside.

Sessions run for 1 to 2 hours, typically every 3 to 4 weeks, in person or online. Most engagements run for 6 to 12 months. Rob does not tell clients what to do, he helps them figure it out. When they need a direct answer, he says so, takes off his coaching hat, and gives one.

CEOs and MDs of £3M to £30M businesses
1 to 2 hour sessions, every 3 to 4 weeks
Typically 6 to 12 months
In person (London and South East) or online
Starts with a free 30 minute discovery call
Book a discovery call
How coaching with Rob works
Discovery call, 30 minutes, free
Rob listens to where you are. You decide whether it feels right.
First session, clarity on the real issue
Most leaders arrive thinking they know what needs fixing. By the end of session one, the real question is usually different.
Regular sessions every 3 to 4 weeks
Rob challenges, questions, and holds you accountable. Not cheerleading, honest and direct coaching.
Between sessions, you do the work
Rob is not there to do it for you. The point is that you close your own action gap.
6 to 12 months of real, measurable change
Not just new ideas. Visible evidence of it in the business.
Leadership Workshops

Three levels. One set of principles. Immediate impact from day one.

Rob's workshops are built on the same 12 principles that survived a boardroom and a hospital bed. The format changes depending on how deep the team wants to go, but every session is practical from the first hour.

No theory without application. Every principle is run through the reality of your business, not a case study from someone else's. If the team leaves without knowing exactly what to do differently on Monday morning, Rob has not done his job.

Workshops are designed for 1 to 12 delegates. They run in person or online, morning or afternoon, at a pace that suits the group. They are not motivational talks. They are working sessions.

1 to 12 delegates per session
In person or online
Three levels, half day to three days
Built around your business, not generic content
Enquire about a workshop
Three workshop levels
Level 1
Foundations
A 3 hour session covering the practical application of the 12 principles. Maximum impact, immediate effect. From day one, delegates know what to do differently.
½ day
Level 2
Deep Practice
A full day. Each principle explored with practical examples and real stories of what works and what doesn't for leaders in the room right now.
1 day
Level 3
Transformation
Three days, taken together or over a series of weeks. A deep dive into the 12 principles, exploring the pitfalls and challenges any leader faces when they try to make a real difference.
3 days
Peer Advisory Group

The advisory board you could never afford.

One of the hardest things about being at the top is that you are surrounded by people who will not tell you the truth. A peer advisory group fixes that. A safe, confidential environment where leaders from different industries challenge each other's thinking without any commercial agenda.

Rob chairs the group as an expert coach and fellow MD. He does not dominate. He facilitates the conversation, asks the question no one else will, and holds the space for honest thinking. Every member also gets a monthly 1-to-1 session with Rob included.

The group forming in 2026 will have 5 places remaining. If you are a business leader who has ever thought "I wish I had someone to think this through with", this is that.

5 to 12 leaders from different industries
Half day sessions online, monthly
Monthly 1-to-1 with Rob included
Strictly confidential, no industries overlap
5 places remaining for 2026
Register interest
How the group works
RS
Rob Salter
Chair & Coach
MD
Tech MD
SaaS, 40 staff
CE
CEO
Professional services
FD
Founder
Manufacturing
MD
Director
Retail / ecom
CE
CEO
Healthcare
+5
Places left
 
No industry overlaps · Full confidentiality · Rob holds the space
Every member also gets a monthly 1-to-1 with Rob
Governance and Company Secretary Services

Limited liability for Directors is an illusion.

It is said that on average, 10 directors are jailed each week. If you run a Ltd company, it has limited liability, you do not.

If the worst happens and you and your fellow directors are asked to explain your actions, only 2 questions count:

Did you do your best?
Did you do everything that could reasonably be expected of you?

The answer to both is subjective, but if the courts deem the answer to either is no, you could be joining those 10 directors jailed each week.

We can help. Call us to discuss and get a quote.

Book a Call
The 2 questions that count
Did you do your best?
A subjective test, but one the courts will apply to every decision you made as a director.
Did you do everything that could reasonably be expected of you?
Governance, documentation, and process are how you evidence the answer.
Practical support
Qualified Company Secretary services, board and governance advice, and a straight conversation about where you are exposed.

Is this you?

Rob works with a specific type of leader. Not everyone is the right fit, and he will tell you that on the discovery call if it is the case.

CEO or MD of a £3M to £30M business
You are past the startup stage. You have a team. But the growth has plateaued or the organisation is outgrowing your current ways of working.
You have read the books and done the courses
You are not short of knowledge or ideas. You have the strategy. What you are missing is someone to help you actually implement it and hold you to it.
You are lonely at the top
The people below you won't challenge you. Your board, if you have one, is thin. You are making important decisions without a single person to genuinely test your thinking.
You want straight answers, not cheerleading
You are not looking for someone to validate everything you do. You want to be challenged. You can handle an honest conversation, and you know that is what will actually help.

Rob does not work with everyone who asks. If a discovery call makes clear that a different type of support would serve you better, a consultant, a mentor, a therapist, a business partner, he will tell you. The goal is to point you in the right direction, not to take on every client available.

How it begins.

Every engagement starts the same way, a conversation. No forms, no pitches, no commitments until both sides are certain it makes sense.

1
Book a 30 minute call
Pick any available slot from Rob's Calendly. No preparation needed. Just show up and talk.
2
A straight conversation
Rob listens to where you are, asks what you need, and tells you honestly whether working together makes sense, and in what format.
3
Decide together
No pressure, no sales process. If it is a fit, you agree a starting point. If it is not, Rob will point you somewhere that is.
"

When all is said and done, a lot more gets said than done.

Rob Salter · The Action Gap

Ready to start the conversation?

30 minutes. No pitch. Rob listens, you talk, and you both decide if it makes sense to go further.